Medıaela Specıfıcatıon for Experıence

M-SPEC X

We don't just install devices; we engineer the nervous system of your space. Where sound, light, and data work in perfect sync to create a living organism.

“Designed for Emotion. Engineered for Precision.”
Engineering
+
Experience
+
Neuromarketing
DISCOVER THE STANDARD

The System Anatomy

// 6 CORE MODULES
SYS_01
🔊

AUDIO

Multizone distribution, DSP tuning, latency & phase standardization. Sound travels as a unified wave.

DSP Tuning Phase Std.
SYS_02
👁️

VIDEO

IP video, LED walls, digital signage, and frame-perfect playback synchronization for visual continuity.

AV over IP Sync
SYS_03
💡

LIGHTING

DMX & Art-Net integration. Show synchronization and mood mapping that breathes with the venue's rhythm[cite: 57].

DMX/Art-Net Mood Map
SYS_04
🎛️

CONTROL & NETWORK

The backbone. VLANs, Dante, QoS, and failover systems ensuring data integrity and zero downtime.

VLAN Dante QoS
SYS_05
💾

SOFTWARE

Custom players, content automation, and API integrations that make the system intelligent and responsive.

API Automation
SYS_06
🛡️

OPERATION

Continuity assurance. Monitoring, self-diagnosis, SLA standards, and proactive maintenance.

Self-Diagnosis SLA

Data Backbone Architecture

🔗

Built on a Layer-3 managed core infrastructure. Audio, Video, and Lighting traffic are strictly isolated via VLAN segmentation to ensure zero-conflict data flow. Automatic QoS enforces priority for critical sync packets.

Layer-3 Switching 10G Fiber Redundancy Managed VLANs Auto-QoS Enforcement

Dante Audio Domain

🔊

Lossless digital audio distribution via Dante AoIP protocol. The architecture features Primary/Secondary network redundancy and is synchronized by a Studio Technologies 5402 Leader Clock.

Dante AoIP Leader Clock (5402) Primary/Secondary Redundancy

Visual Network (NDI)

👁️

4K60 video transport over a 10G Ethernet backbone using NDI. Includes centralized EDID management and Color Calibration to ensure visual continuity across all displays.

NDI over 10G EDID Management Central Color Calibration

Lighting Control

💡

Art-Net backbone driven by the Madrix FX engine. Capable of mapping video effects to physical fixtures and operating in real-time music-reactive modes.

Art-Net Backbone Madrix FX Engine Audio-Reactive Logic

M-SPEC OpsCenter

🧠

A centralized monitoring platform built on Node.js and Electron. It tracks system health, SPL, network latency, and temperature 24/7, utilizing self-healing logic to automatically resolve minor faults.

Node.js + Electron Core Real-Time Telemetry Self-Healing Logic Automated SLA Reporting

NEURO-AUDIO
CODING

Music is not just background noise; it is a code that programs customer behavior. We engineer the soundscape using neuro-marketing principles to align with your commercial goals.

Zone-Based BPM

High-energy tracks for high-traffic zones; slower tempos for luxury dwell areas.

🌗

Dayparting Cycles

The rhythm evolves with the sun. Morning calm, afternoon focus, evening energy.

🧬

Brand Audio DNA

A unique sonic identity curated specifically to match your brand's voice and ethos.

🛡️

Safety Filtering

AI-driven exclusion of aggressive moods, explicit lyrics, or risky content.

🎯

Conversion Formulas

Scientifically curated playlists designed to trigger specific neuro-responses that drive purchasing behavior.

THE DIFFERENCE

// EVOLUTION OF INTEGRATION
Typical AV Firm
  • Installs Hardware
    Focuses on boxes & cables
  • Weak After-Sales
    Support ends after handover
  • Technical Focus
    Ignores human feeling
  • Project Based
    One-time transaction
M-SPEC X Standard
  • Designs Behavior
    Engineers the "Nervous System"
  • 24/7 Lifecycle
    Continuous monitoring & updates
  • Human-Centric
    Calibrates emotion & mood
  • Doctrine Based
    A certified living standard
/// DIMENSION 03

VISUAL CONTENT &
SIGNAGE SPEC

01
📐

Screen Position & Matrix

Calculating viewing angles and pixel density to ensure maximum visibility from every customer touchpoint.

ACTIVE
02
🎨

Theme-Based Color Schema

Dynamic color palettes that adapt to the architectural theme, maintaining brand consistency across all displays.

SYNCED
03
🖼️

Sales-Focused Frame Design

Neuromarketing layouts specifically designed to guide customer focus towards key products and trigger sales.

PRIORITY
04
🔄

Auto-Content Rotation

Algorithmic content flow management based on time of day and live audience traffic density.

AUTO
05
🔗

Visual-Music Synchronization

Ensuring perfect timing between visual motion and audio rhythm for a cohesive sensory experience.

LOCKED
SYSTEMS HAVE RHYTHM WE BUILD THAT RHYTHM DESIGNED FOR EMOTION ENGINEERED FOR PRECISION SYSTEMS HAVE RHYTHM WE BUILD THAT RHYTHM DESIGNED FOR EMOTION ENGINEERED FOR PRECISION
/// DIMENSION 04

COMMERCIAL TARGET
INTEGRATION

We align sensory inputs with your commercial targets. From neuro-triggers to monthly ROI reports, M-SPEC X transforms ambience into a measurable business asset.

BUSINESS INTELLIGENCE DATA DRIVEN EXPERIENCE
🧠

Neuro-Trigger Formulas

Sensory formulas designed to trigger specific behaviors for target products. Aligning audio/visual cues with cognitive states.

Sensory Priming Product Focus
🌐

Global Standardization

Ensuring your brand feels identical in every location. A unified sensory blueprint that preserves "Brand DNA" globally.

Multi-Location Consistency
📊

KPI Packages

Tracking real-world engagement metrics. We measure what matters: how long they stay and how much they buy.

Dwell Time Footfall Conversion
📑

Monthly Reporting

Regular measurement templates correlating sensory changes with commercial performance and ROI analysis.

Measurement ROI Analysis
X
// THE DISCIPLINE

Cross
Discipline

Sound, light, image, and network data working in total synchronization. The MSPECx represents the intersection of all technical fields under one standard.

X
// THE FEELING

Experience
Standard

"Where systems feel human." It is not just about cables; it is about creating an emotional rhythm within the space that people can feel.

/// DIMENSION 05

TECHNICAL
INTEGRATION

01_MUSIC_ENGINE.mod STATUS: ONLINE // DANTE LOCKED
High-fidelity audio processing unit. We utilize Raspberry Pi 5 architecture integrated with Dante AoIP protocol. This ensures uncompressed, multi-channel audio distribution with zero latency, eliminating the need for bulky analog players.
> Hardware: Raspberry Pi 5 / 8GB > Output: Dante Virtual Soundcard > Channels: 64x64 Routing > OS: Real-time Linux Kernel
02_VISUAL_CORE.js STATUS: RENDERING // 60FPS
A modern web-technology stack driving the screens. Built on a robust Laravel 12 backend with a reactive Node.js + React frontend. This allows for dynamic, data-driven content rendering that traditional signage players cannot match.
> Backend: Laravel 12 (PHP 8.3) > Frontend: React.js / Electron > Render: WebGL Acceleration > Sync: WebSocket Realtime
03_CLOUD_COMMAND.sys STATUS: CONNECTED // ENCRYPTED
Centralized Cloud Control Panel for absolute command. Manage content, complex scenarios, and precise scheduling from anywhere. Changes deploy instantly to all endpoints via secure tunnels.
> Platform: AWS / Private Cloud > Access: Role-Based (RBAC) > Deploy: OTA (Over-The-Air) > Security: SSL / OAuth 2.0
04_SECURE_PROTOCOL.net STATUS: VERIFIED // CACHED
"Robust Download & Management Protocol." The system doesn't stream; it caches. Content is securely downloaded, checksum-verified, and stored locally. Even if the internet cuts out, the experience continues without interruption.
> Method: Local Cache & Forward > Integrity: SHA-256 Checksum > Failover: Offline Playback Mode > Storage: Encrypted SSD
DATA BACKBONE
Layer-3 Core Switch
AUDIO Dante AoIP
OPS CENTER Node.js Monitoring
VISUAL NDI / 10G
LIGHTING Art-Net / DMX
/// THE M-SPEC ADVANTAGE

It proves that the service you receive is not generic, but scientific, standardized, and premium.

Designed as an international technical authority, M-SPEC X is ready to serve as the unified engineering standard for high-end markets.

Dubai Turkıye kazakhstan Global
/// GUARANTEED PERFORMANCE

CERTIFIED METRICS

99.3% System Uptime
< 1ms Network Latency
< 50µs Clock Drift
±2dB SPL Uniformity
🛡️

Managed by
Mediela FZ

Zero-Risk Operation Model

We don't just install and leave. M-SPEC systems are living organisms monitored 24/7 by our NOC (Network Operations Center). Through "Self-Healing" logic, the system detects and resolves anomalies before they become failures.

7/24 OpsCenter Monitoring [cite: 798]
Automated Self-Healing Logic [cite: 817]
Remote Firmware Updates [cite: 824]
Monthly Performance Reports [cite: 816]

CORE FUNCTIONS

// WHAT M-SPEC ACTUALLY DOES
Unifies Technology

Different systems (Audio, Light, Video) work with a single engineering logic. Like syncing LED walls perfectly with music beats.

01
02
Ensures Continuity

Systems monitor themselves 24/7. It is not a "install and leave" model, but a "install and live" philosophy ensuring zero downtime.

Manages Perception

Engineering meets Neuromarketing. The color of sound and tone of light are calibrated to influence human behavior and mood.

03
04
Serves Business

Engineering supports revenue. Every system is structured to enhance brand perception and keep customers in the space longer.

// WHY IT WORKS

STRATEGIC POWER

01
🛡️

Brand Assurance

The M-SPEC tag guarantees an "Engineering & Emotion Standard." It’s a seal of quality that builds instant trust.

02
🌍

Global Scalability

This structure is designed to be a licensed "M-SPEC Certified" model, ready for international franchising.

03
🔗

Customer Bond

Systems are not just installed, they are managed. This creates a lasting relationship and continuous revenue.

04
👑

Market Authority

You don't compete on price; you win with the authority of the standard. High value over low cost.

// THE WORKFLOW

THE M-SPEC PROTOCOL

01

Analysis

We analyze the space's acoustic, lighting, and operational needs. Understanding the "vibe" before drawing a single line.

02

Architecture

Designing the "nervous system." Selecting compatible hardware and creating the unified network topology.

03

Calibration

The crucial phase. Tuning audio delay, light color temperature, and video sync to match human perception perfectly.

04

Certification

Final QA checklist. Once passed, the system receives the "M-SPEC Certified" seal and 24/7 monitoring begins.

EXPERIENCE
MACHINE
/// Mspecx

"M-SPEC X calibrates not just the systems, but the feeling of the space."

Initialize Project